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Origin, Objectives and Methodology

War, inflation, medicinal supply challenges: there seems to be no relief for Europeans in a post-Covid world. New crises have arisen, reinforcing each other and straining people’s lives. Forced to adapt, many Europeans have taken to drastic measures – some of which are to the detriment of their health. Meanwhile, another threat looms: a lack of prevention. Described by the WHO as the triad of health literacy, early detection and behaviours that support a healthy body and mind, prevention is crucial to the wellbeing of the population.


"How are Europeans coping amid new crises?"

How are Europeans coping amid new crises: do they look after their wellbeing? How knowledgeable are they about health-related topics? Has their health become more valuable to them? What are their worries and fears? The answers to these questions and much more can be found in the STADA Health Report 2023.

Looking Back

The STADA Health Report has become one of the most comprehensive studies in Europe. Following the Report’s international launch in 2018, it has explored the European’s behaviour as well as their physical and mental health regarding current trends and events.

True to STADA’s purpose of Caring for People’s Health as a Trusted Partner, the Health Report has provided a reliable data-based indication of how Europeans feel about health-related matters at different points in time. In doing so, the Health Report asks the tough questions to uncover truths and pressing issues that might demand inconvenient discussions and require solutions.

Sample and Methodology 2023


The 2023 cross-national survey was conducted by Human8 via an online questionnaire from mid-March through mid-April 2023 in 15 of the following 16 countries: Austria, Belgium, the Czech Republic, France, Germany, Italy, Kazakhstan, the Netherlands, Poland, Portugal, Romania, Serbia, Spain, Switzerland, the United Kingdom and Uzbekistan.

The field phase of Uzbekistan as a first-time participant took place from 4th to 19th July. The panel included a total of 32,011 people with around 2,000 respondents aged 18 to 99 in each country. The survey is representative in terms of age, gender and region. The questionnaire consisted of more than 30 questions. 


Geographically, Kazakhstan and Uzbekistan form part of Central Asia. For the sake of this report and its readability, both countries and the results from their respective surveys, together with the 14 participating European nations, have been subsumed under the term “European”.