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Since 2014, the STADA Health Report has examined the state of European health.
From healthcare developments and attitudes to behaviours towards physical and mental well-being, it has highlighted shifts, challenges and potential improvements to help enable a healthier future for all.
With the intention of following up on a previously discovered trend – Europeans taking their health into their own hands in the wake of growing dissatisfaction with healthcare systems, amid other causes – the STADA Health Report 2025 set out to investigate how deeply healthy habits truly run.
Health starts with empowerment
Across Europe, a fundamental transformation is underway: through self-care, people are becoming architects of their own health. They are actively shaping their well-being through exercise and healthy eating, and are cultivating habits that benefit both their bodies and minds. However, this growing sense of personal responsibility and self-empowerment is fraught with paradoxes.
The STADA Health Report 2025 reveals the complexity of healthy living in the modern age. I am pleased to see that trust in healthcare professionals remains high, and more Europeans are embracing preventive measures and healthy routines. On the other hand, they can only do so much: Stagnating system satisfaction, limited access to preventive and mental healthcare, and a perceived lack of fairness fuel frustrations across the continent. In their private lives, many Europeans find themselves torn between knowing what is best for them and simultaneously being pulled in another direction by their circumstances and day-to-day responsibilities.
Amid such contradictions, we must ask ourselves what can and must be done to drive even more self-empowerment and encourage Europeans to make good on their commitment to healthy living. We must help them turn knowledge into sustainable action.
PETER GOLDSCHMIDT
CEO
Sample and methodology 2025
The international survey for the STADA Health Report was conducted by Human8 via an online questionnaire in February and March 2025 in the following 22 countries: Austria, Belgium, Bulgaria, Czechia, Denmark, France, Germany, Hungary, Ireland, Italy, Kazakhstan, the Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Spain, Sweden, Switzerland, the United Kingdom and Uzbekistan. The panel included well-balanced, representative samples between 1,000–2,000 respondents aged 18 to 99 in each country. As always, the survey is representative in terms of age, gender and region.
The questionnaire consisted of more than 30 questions covering topics such as healthy lifestyle perceptions and actions, satisfaction with national healthcare systems, trust in doctors and pharmacists, health prevention, mental health, and more.
