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2020, A year like none before

A message from Peter Goldschmidt, CEO

2020 was for each of us a demanding year. Like all of you, we at STADA had to deal with new challenges and to adapt to a new situation in our jobs but as well at home with our family. I would like to express my gratitude to all employees worldwide. You have made an extraordinary contribution to our society through your tireless efforts.

We can be proud of the strong crisis resilience STADA has shown despite challenging market conditions during the pandemic. The company has proven itself to be a growth leader and go-to-partner in Consumer Healthcare and Generics, with a rapidly expanding Specialty Pharma presence in areas such as Parkinson’s and biosimilars.

I’m particular gratified by how our diverse global team has come through the crisis true to our Purpose of “Caring for People’s Health as a Trusted Partner”. Across the organization, people have pulled together, even if they have been physically distant; this close collaboration across continents truly embodies our value One STADA.

Peter Goldschmidt signature

Total Business Development Deals

Supply Service Level

Currency Adjusted Sales 2020 €3,010.3 million

Currency Adjusted EBITDA +15% in 2020

Operative Cash Flow 71% Cash Conversion Rate

Continuing Compliance: Regulatory Inspections in 2020

Safety Incidents Rate Reduced

12,301 Employees Worldwide

Women in Management Positions

Engagement Rate in the Global STADA Employee Survey

A challenge like never before

For 125 years, STADA has been supplying high-quality medicines, true to our Purpose of Caring for People’s Health as a Trusted Partner. The past year has brought exceptional challenges to the whole pharmaceutical sector. But STADA has responded with dedication and resilience to keep supplying medicines.

Across more than 20 facilities, in our laboratories, in our warehouses, our Technical Operations colleagues have worked tirelessly to ensure patients and healthcare professionals have reliable access to the treatment options they need for a wide array of health conditions. They have drawn support not only from thousands of STADA employees working from home, but also from our hundreds of supply-chain partners around the world.

STADA stepped up to the challenge of satisfying rising demand for medicines and other healthcare products during the coronavirus response, setting a record in terms of the company’s production output. In March 2020, production volumes were more than 10% above historically typical levels. Through the concerted efforts of our global Tech Ops team, strong supply-chain supply and performance was maintained throughout 2020.

While our Technical Operations team has striven tirelessly to keep supply medicines, working as a trusted partner throughout the supply chain has been crucial. We are grateful to our hundreds of external partners who have supported us in raw materials, manufacturing, packaging, logistics and other functions to keep supplying without interruption generic, consumer healthcare and speciality medicines that provide the foundation for pharmaceutical care around the world.

Thanking our Healthcare Professional Partners

Throughout the pandemic, STADA has been keen to support our healthcare professional partners around the world. Beyond the numerous targeted donation and support initiatives we have instigated, STADA wanted to personally say ‘thank you’ to all those working so hard on the front line to tackle and treat this terrible disease – not just doctors and nurses, but caregivers and community pharmacists caring for people’s health every day. We are touched and humbled by the positive response to our ‘thank-you’ videos.

Caring for our own people's health

One culture like never before

Despite all the challenges, STADA managed to finish 2020 successfully and stronger than ever before. This was only possible because of our unique corporate culture, which is characterized by an outstanding commitment and a strong sense of ownership. The glue that connects the over 12,300 employees all over the world are the four corporate values: Agility, Entrepreneurship, Integrity and One STADA.






The extent to which these cultural cornerstones are actually rooted in the company was revealed in the three employee surveys conducted in 2020. Throughout all surveys, there was an impressively high participation rate of 80 % on average – that is far above any benchmark. With an overwhelming majority, the employees stated that they were proud to work for STADA and that the group acts in line with the four corporate values. Introduced only two years ago, these values – Agility, Entrepreneurship, Integrity and One STADA – were quickly operationalized into behaviours and have long since contributed to creating real value.

Strong brands like never before

Organic growth through line extensions, launches of established brands in new markets, and innovative marketing campaigns has combined with targeted acquisitions to make STADA one of the leading consumer healthcare companies in Europe. With a growing international presence, STADA is an ideal owner of local hero brands that benefit from the group’s broad geographic footprint and expertise in handling complexity.

Consumer Healthcare around the World


Lunestil, Belgium

"By introducing Lunestil duocapsules in Belgium as a local hero brand, STADA is offering consumers a natural way to way to promote sleep."


Steffen Wagner, Head of European Markets


Takeda-Portfolio, Russia

"Buying a range of brands from Takeda has made STADA a leader in Russia’s consumer healthcare sector."


Stephan Eder, Head of Russia/CIS


Grippostad, Germany

"Our established cough, cold and immunity portfolio through brands like Grippostad in Germany has been strengthened by acquiring the Cetebe and Lemocin brands."


Eelco Ockers, Head of Germany


Zoflora, United Kingdom

"The strong brand heritage of Zoflora disinfectants in the UK is now being transferred to countries such as Australia, Saudi Arabia and Serbia."


Roger Scarlett-Smith, Head of UK/US


Walmark and Natures Aid, Vietnam

"Under the STADA brand, we are launching Walmark and Natures Aid supplements in Vietnam."


Carsten Cron, Head of Emerging Market


Trofolastin, Spain

"Acquiring Trofolastin and Delapiel creates synergies in Spain with skincare brands like Ladival and Multilind."


Steffen Wagner, Head of European Markets


FERN-C, Philippines

"Partnering with singer and actress Sarah Geronimo in the Philippines
is supporting our FERN-C vitamin C brand."


Carsten Cron, Head of Emerging Markets

Portfolio - Growth Drivers like never before

Generic medicines provide the backbone of healthcare systems around the world, giving patients and their caregivers access to high-quality treatment options for a huge range of conditions. For this reason, generics remain central to STADA’s purpose of Caring for People’s Health as a Trusted Partner.

At the same time, STADA is increasingly building on its expertise with proven generic ingredients to add value for patients and healthcare professionals, such as by offering known active ingredients in novel formulations or combinations that can improve quality of care. Such Specialty Pharmaceuticals in therapeutic areas such as Parkinson’s disease and pain treatment are an increasingly important element of STADA’s product portfolio.

Connected like never before


Broadcasting events, kick-off STADA Health Report with live talk on LinkedIn, interviews  & more

Consumer Health around the World

Thank You Videos

Positive response to Covid-19 pandemic with well-received thank you videos for healtcare partners such as doctors, nurses and pharmacists.

Social Media Campaign: "Faces of STADA"

Let our leaders and employees talk to provide insights into the STADA company & culture.

Peter Goldschmidt

Steffen Wagner

Alina Davydova

Health Stories