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Digitalization of leaflets, a new way to reduce the footprint (SDG 12)

STADA Belgium is setting new standards by implementing digital leaflets. The introduction of digitalized leaflets for the food supplement products will results in less usage of paper.

The Quick Response Codes on the carton of the products lead to a page where the latest approved product information is available in all national languages (Dutch, French and German). The production information flow to this page was a setup and close collaboration between the teams of Regulatory Affairs, IT and Marketing. For the food supplements this means that we can put an end to the printing of the product information, good for yearly savings of roughly 2.5 million leaflets.

For medicinal products, printed package leaflets still remain mandatory. However, by implementing QR-codes on the labelling of medicinal products we are future proof.

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