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Research | Health Report

A lesson we learned last year: Health always comes first. Our coexistence is affected when everyone’s health is at stake. It thus comes as no surprise that a healthy lifestyle has become more important for 1 in 2 Europeans. And within this trend, food supplements, which can be taken to support our health, have found themselves at the centre of a certain COVID-induced hype.

All eyes on health: Europeans strive for a healthier lifestyle – and are ready to embrace novelties

  • 84 percent of Europeans consider a healthy lifestyle important
  • Almost 3 in 4 Europeans now take food supplements
  • 38 percent of Europeans have tried out new sport and diet trends
  • Healthy nutrition plays a major role

Healthy nutrition plays a major role

Europeans consider a healthy lifestyle important

Europeans now take food supplements

Europeans have tried out new sport and diet trends

During the pandemic, health has become much more of a priority for Europeans. The STADA Health Report 2021 has brought to light new nutrition, sports and fitness trends as well as a fresh focus on food supplements. The vast majority of Europeans say they have taken the pandemic as an occasion to adopt a healthier lifestyle. Only 30 percent did not invest more than usual in their health over the past year. The others have been willing to spend and focus more on their health.

Vox Pop



STADA Health Report 2021: Representative online study by Kantar on behalf of STADA.
Research time frame: March through April 2021.
Sample: Around 2,000 respondents each from Austria, Belgium, the Czech Republic, Germany, France, Italy, the Netherlands, Poland, Portugal, Russia, Serbia, Spain, Switzerland, Ukraine and the United Kingdom